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Бизнес-план (english)



Скачать: Бизнес-план (english)

Contens:

1. Mission Statement

2. Industry Analys

3. Marketing Plan

4. Expenses

5. Break-Even Analysis

6. Cash Flow Projection

7. Organisation Plan

Несмотря на то, что эти фирмы оказывают компьютерные услуги, они не являются нашими конкурентами, так как нацелены на другую категорию покупателей. Эту ситуацию вы можете увидеть на данном графике. Основными покупателями наших конкурентов являются компании, причем преимущественно те, которые уже имеют опыт работы с компьютерами. Мы рассчитываем продавать свои услуги прежде всего частным лицам, причем преимущественно неопытным в этой сфере. Привлечь данную категорию клиентов мы сможем прежде всего низкой ценой и высоким качеством. Кроме того, наша реклама будет размещена в общедоступных средствах массовой информации, и рассчитана на большое число потенциальных покупателей.

Преимущество нашего проекта заключается в том, что он требует маленьких вложений, а низкие издержки обеспечат большую доходность.

На оказание одной дополнительной услуги наша фирма будет тратить всего 22 рубля. Продавать же ее мы будем за 50 рублей, что значительно дешевле, чем она стоит у наших конкурентов. Качество наших услуг будет не только таким же, но и намного выше.

Залогом успеха нашей фирмы является высококвалифицированный персонал, о котором вам расскажет ТЛ.

Hеllo! In the market of computer services now in Rostov exist three firms, which provide computer services. These firms are: Gendalf, Computer Ingeniring and Informatika.

Thought these firms provide computer services, they are not our competitors, because aimed at other category of the buyers. This situation you can see on the given diagram. The basic buyers of our competitors are the companies, and in general that, which already has experience of work on the computers. We plan to sell the services above all to the home computer users, and in general inexperienced in this sphere. To attract that category of the customers we can above all by the low price and high quality. Besides, our advertising will be placed in popular mass media and planed for large number of the potential buyers.

The advantage of our project consists that it requires small investments and the low costs will ensure large profit.

For providing of one additional service our firm will spend only 22 roubles, but we shall sell it for 50 roubles, that is much cheaper, than it costs at our competitors. The quality of our services will be not only same, but also is much higher.

Pledge of our success is in the high qualitative personnel, about which Tovstolutskaia Larisa will tell.

1. Mission Statement

Our consumers are all firms and organizations, which use computers, everyone, who needs office software and also home computer users. Our partners: Firms, which create the software for at home and office, distributors of the firms-manufacturers of inventory materials and internet Providers. Service of our firm: recommendation for purchase of computer, protection and rescue computer viruses, teaching to computer's using, selling and installing programs, consultation about the computer's modernisation. The activity of firm will be distributed in Rostov region.

Main idea of our Firm: "We'll make computer easy for you". We'll help people to find themselves in the computer and software world. The basic technology: the individual work with each customer. Image of the company: with the help of advertising we consider to create image of the solid company, working with firms and the private persons.

2. Industry Analysis

Computer sales grew by 14 % over 1996. The selling of the programs has increased in 1997 by 15.3 %. The receipts of realization of the programs have grown on 13-17 %. In Russia the growth of sale of the company "Vist" in 1996 has left 23 % in comparison with 1996.

About 40-60 % of new firms have appeared in our industry in the last three years. The main three competitors have appeared for the last 2-5 years.

The main competitors are "Informatika", "Computer-engineering" and "Gendalf".

Recently have been introducted internet-services and many new programs.

Our business is better than business of our competitors because: we give our buyer two completely new services, which should result that from us in our customers buying other kinds of services, which our competitors render. For reason of rendering of initial service (advice at a choice of the computer) the buyer not only will trust our firm, but also will depend on it.

The greatest force has our main competitor "Informatika". It for a long time was in the market and has additional advantages by sale of our services, since is also seller of computer engineering. The buyers frequently buy the programs simultaneously with purchase of the computer. The other main competitors have only one advantage, that they have been in the market for a long time and have usual reputation.

3. Marketing Plan

The characteristic of our basic buyers:

  • Home computer users. Financial condition above the average. Style of life: employed by work. Education is not technical. An educational level rather high, most likely a university, college or institute degree. Reason of purchasing: purpose to purchase the computer at absence of the information about its required properties or problem with the already bought computer.
  • Organisations. Average or large enterprise. Reason of purchasing: purpose topurchase some computers and software.

At our competitors main goods is not sale of such services, which we are going render. The basic customer of our competitors are firms, using in the work the specialized programs. The basic advantage of our competitors that they for a long time have left on the market. Also our competitors sell computers and many different programs. Advertising our competitors not designed for the initial customer. The advertising is distributed in the specialized newspapers and magazines about existence of which the beginner in the computer world (newspapers " That, Where, How mach. Computers and Office' technique." and "Server").

Positioning our competitors:

Our Customers are the people or organizations, which are going for the first time to get the computer or have got it recently.

At us services will buy because of many number of advertising in those journals, TV and radio programs , which are designed first of all for the inexperienced buyer. Our advertising will designed for a wide audience and will place in the popular local editions, radio and outdoor advertising. Our publicity: free-of-charge consultation on the phone, participation in exhibitions, edition of the inexpensive brochures with the basic information on computers, their device and basic programs.

4. Expenses

Fixed Costs:

Rent and utilities: 5000p/month

Salaries: 11000/mo

Printing/Promotion/Advertising: 5000 (1-st six month 10000)

Office Supplies: 270/mo

Legal and License: 5000/year (year = December)

Main computer and software amortisation: 1100/mo

Variable costs

Product costs = labour cost per job + man'license

Specialist’s wages: 20/hour

License: 210/man

Each of man can worked: 175hour/mo

Product costs: 22/unit

Selling Prise = 50/hour

Main Investment From Owner = 200000p

Initial Investment at office' equipment = 55000p from main investment

Forms of costs

Number

Cost of number

Total costs

Apartment

Rent

1

5000

5000

Total:

5000

Equipment

Computer table

4

715

2860

Office table

2

1500

3000

Working chair

6

600

3600

Customer chair

8

300

2400

Divan

1

1500

1500

Xerox

1

2300

2300

Cash desk

1

2000

2000

Journal table

1

420

420

Air-conditioner

1

3000

3000

Phone

2

250

500

Bookcase

1

650

650

Safe

1

5000

5000

Lavatory

1

5000

5000

Other software

1

10000

10000

Main computer

1

12000

12000

Working computer

4

6000

24000

Standard software

4

5000

20000

Total:

98230

Personnel

President

1

5000

5000

Vice President

1

3500

3500

Secretary

1

3000

3000

Total:

11500

Break-Even Analysis

Fixed costs:

23000

Break-Even:

32000

Sales

VC

FC

TC

Sales/p

Break-Even

0

0

23000

23000

0

32000

150

3300

23000

26300

7500

32000

200

4400

23000

27400

10000

32000

250

5500

23000

28500

12500

32000

300

6600

23000

29600

15000

32000

350

7700

23000

30700

17500

32000

450

9900

23000

32900

22500

32000

550

12100

23000

35100

27500

32000

650

14300

23000

37300

32500

32000

750

16500

23000

39500

37500

32000

850

18700

23000

41700

42500

32000

870

19140

23000

42140

43500

32000

Cash Flow Projection

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Comulative

0

150

200

250

300

350

450

550

650

750

850

870

Beginning Cash

200000

102730

132300

111630

92360

74490

47020

27350

21480

18410

18140

20670

Income

Product Sales

0

7500

10000

12500

15000

17500

22500

27500

32500

37500

42500

43500

Equipment

66000

11000

0

0

0

11000

11000

0

0

0

0

0

Expenses

Rent and utilities

5000

5000

5000

5000

5000

5000

5000

5000

5000

5000

5000

5000

Office salaries

11000

11000

11000

11000

11000

11000

11000

11000

11000

11000

11000

11000

Print/Prom/Advertising

10000

10000

10000

10000

10000

10000

5000

5000

5000

5000

5000

5000

Office supplies

270

270

270

270

270

270

270

270

270

270

270

270

License

5000

0

0

0

0

0

0

0

0

0

0

5000

Product costs

0

3300

4400

5500

6600

7700

9900

12100

14300

16500

18700

19140

Total Cash out

31270

29570

30670

31770

32870

33970

31170

33370

35570

37770

39970

45410

Mountly in/out-flow

-97270

-33070

-20670

-19270

-17870

-27470

-19670

-5870

-3070

-270

2530

-1910

End Cash

102730

132300

111630

92360

74490

47020

27350

21480

18410

18140

20670

18760

7. Organisation Plan

Our firm forms as the small enterprise, in which 6 persons work: the president, vice-president, secretary, three experts.

The organisation structure of our Firm:

The president - Massourenkov Vladislav. He has higher economic education RSU on a speciality marketing and management. At the enterprise will working with the basic organizational questions, advertising, marketing.

The vice-president - Tovstolutckaia Larisa. Has higher economic education and correspondens diploma of applied mathematics. At the enterprise will messages accounting, to replace the president during his absence. Also will be the expert in the accounting programs.

The secretary. Has higher education . Knows English language and owns work on the computer. Will working with the time-table of work, writing of the checks, to work on the telephone, conduct under the diagrams of work of the experts.

The experts are the workers with higher education on a speciality the applied mathematics. Free possession of the computer. Each of the experts will specialize on one of directions of work:

  • Operating systems and set-up of the computer.
  • The graphic programs and networks.
  • Office programs.

The personnel begins to work in firm already with large initial preparation. Further increase of qualification will occur gradually during work.

For increase of quality of work participation of the personnel in the profit is planned.



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